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  • Isha King

Welcome to the Badlands

Updated: Dec 21, 2020


Thanks for joining us.


BADLANDS is an online fashion publication which, quite honestly, was born out of frustration with much of today’s new fashion content.


Within fashion media today there’s a noticeable lack of content that’s meaningful. Readers are literally drowning in an endless sea of mood-boards featuring stolen images and posts encouraging endless cheap purchases to keep up with a never-ending trend cycle. Some of this content conceals itself under a guise of greenwashing rooted in a lack of regulation and understanding of sustainability – leaving anyone who cares about sustainable/responsible/ethical fashion feeling confused and misled.

BADLANDS is partly an exercise in fashion writing from the authors, along with a will to try to make any difference possible in our industry. So, here it is – an attempt at launching an outlet for fashion content centered around the major issues in fashion, most notably sustainability, in a way that’s accessible, realistic, non-exclusionary, and – hopefully – fun.


We’re a team of two mid-twenties women in the fashion industry – what you’ll find here are our struggles, thoughts, and opinions as we try to navigate the balance between loving and supporting fashion, and making better decisions for the planet and the people on it. What better way to promote a better, more responsible industry than by starting a conversation that’s more engaging for everyone? That’s what we think, at least.


We’re not trying to solve the big problems or tell anyone what they can or can’t do. Instead, we want readers to start thinking about how and why they shop, how they can shop better, and why they should try. We might even be able to give out some tips on how to do so.


The culture we live in makes it hard – really hard – to make thoughtful fashion decisions. It can seem like a convoluted and redundant effort to be an “ethical consumer”, sometimes to the point that it might feel like your efforts don’t make any difference. Understandable.

BUT – The fashion industry is responsible for at least 10% of humanity’s carbon emissions. The social costs of the industry are immeasurable. We owe it to each other, as people, to make an effort to do better.


It’s a bad time to love fashion. So again, welcome! You can expect content to be updated regularly. If this sounds like something you want to be a part of, subscribe to our mailing list or toss us a follow on Instagram.


Talk soon. x

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