• BADLANDS

Why Bernie Sanders is Right (As Usual) When it Comes to Outerwear

Inauguration day 2021. Undeniably a massive day in the history of the United States as the Trump regime finally winds to a close, at least legally. And while it was 46th President of the United States Joseph R. Biden's day, Senator Bernard Sanders, king of just economic policy and focusing on what matters, took centre stage.

I'm not here to try to turn the attention away from Sander's important political work, nor am I trying to "stan" the politician (although Twitter users point out that his dedication to the cause makes that a challenge), but this is a fashion website after all. So although I have been a supporter of the man who has dedicated his career to meaningful and tangible change, I am going to talk about fashion for a sec. Not only that but of course I am going to talk about sustainable fashion, something that the Green New Deal advocate may approve of just a tiny bit.


On Wednesday the 20th, social media users far and wide were quick to meme the iconic images of Mr. Sanders in his taupe winter jacket and sustainable Vermont-made mittens. In classic a Bernard move, Mr. Sanders is photographed looking as though he has no time for the inauguration, and fair enough considering it marks a return to "polite American Imperialism" and little concrete change. But users also quickly noted a sartorial similarity between 2021's meme and a Bernie meme from the campaign trail of 2019.


Back in 2019, the ever popular "I am once again asking you" Bernie meme featured the politician in his signature taupe jacket, that has now, thanks to the inauguration, become a symbolic staple in his wardrobe. While a major political event like this often merits custom-tailored couture looks and elevated wool jackets (THANK you Mme. Obama), Bernie, quite frankly, showed us that the need for event dressing is passé.


"Back in 2019, the ever popular "I am once again asking you" Bernie meme featured the politician in his signature taupe jacket, that has now, thanks to the inauguration, become a symbolic staple in his wardrobe."

First Lady Michelle Obama re-wears Prabal Gurung

We over consume, that's for sure. And trust me, I am truly addicted to having way too many jackets, it's my fatal flaw. But Bernie Sanders makes a case that owning an excessive amount of garments that serve the same purpose is both bourgeois as well as wasteful. Bernie's snow jacket, which is reported to be by Vermont-based brand Burton, does the job in keeping him cozy on the campaign trail as well as at any political events, like that of January 20th.


We are incredibly NOT used to seeing figures outfit repeat. Why do you think it's major news everytime Kate Middleton rewears a gown? We've been taught to never wear the same thing twice, whether you're a princess, a senator, an influencer, or some silly little gal like myself. Consumption of single-use outfits are on the rise, thanks to the impact of influencers and celebrities alike, and everyday people like you and I are purchasing garments to wear for a photo, a single occasion, and then to cast aside, creating unnecessary waste. Bernie Sanders, however, does not believe in having a new jacket made, or even buying one off the rack, for any occasion no matter how big. It just isn't necessary to wear the same piece twice because if it does the job then what's the purpose?


"at the same time, it's important to take a page out of Bernie's book and remember that we don't need a new outfit for every event. If the beige Burton jacket does the job, then wear it!"

The meme that made Bernie's jacket famous

I need to listen to my own advice. While the majority of my jackets are second hand, I can't stop myself from buying a new jacket that catches my eye. It's safe to say that with the increased access to fashion these days, many of us have consumer weaknesses. And sometimes that's okay, sometimes we deserve something new. But at the same time, it's important to take a page out of Bernie's book and remember that we don't need a new outfit for every event. If the beige Burton jacket does the job, then wear it!


Being a fashion icon does not require an incessantly rotating wardrobe. If anything, quite the opposite. As Bernie proves, the more we outfit repeat and wear certain, stand-out pieces, whether they be an insanely cool vintage dress, or a taupe snow jacket, they become our signature. And what's more fashionable than being instantly recognized for your signature style, signature taste, or a signature piece? Anyways, sorry to Bernie for accusing him of being a part of the sick little capitalist venture known as the fashion industry, I know you're better than that king <3